Membership Matters Email Footers
This project was the Membership Matters email footers. Marketing asked for me to design playful footers that would catch the viewers attention on the email. Each footer connects to a specific travel company that we worked with. I had to follow their brand guidelines for color and sometimes font style. Then, depending on the travel companies they had specific audiences that they targeted. That is how I decided to choose the photographs that would show on their footer. Some travel companies were more luxury based, others had an older target audience and so forth. The icons also represented what that specific travel company offered.
